A leadership system for scale-ups.
We grow leaders, install simple operating rhythms, and use data to turn strategy into weekly traction — without chewing people up.
Best fit: CEOs and leadership teams in 10–70 person scale-ups where growth is on and complexity is rising.
When people call us, it usually sounds like this.
- I'm the answer to everything."
- We're flat out, but the big work isn't moving."
- Strategy sounds great, but it dies between meetings."
One integrated system. Three connected parts.
1
Leadership team alignment + direction
Leaders pull in the same direction and make decisions as a unit — not just in a meeting once a quarter.
2
Leader growth tied to role + impact
Coaching that's tracked, practical, and linked to real outcomes — not personal development sitting alongside the work.
3
Pulse data to steer the work
Data-driven decision-making on people and performance across the whole company. Is what we're doing working? Pulse answers that.
This is a partnership retainer — we embed the system with you, rather than selling sessions one at a time. We work on a rolling monthly basis. Most teams feel meaningful compounding benefit by month 4, with clear system shift by around month 7.
Three engagements. One model.
Foundation
Clarity + Signal
Coaching · Pulse · Alignment rhythm
5–20
people
For CEOs who can feel the strain of growth but don't yet have a functioning leadership system around them.
Clarity, early warning, strategy stays visible.
From
$2,500 / mo
Core
Leadership Team System
Coaching · Pulse · Alignment · Team coaching · Strategy draw-down
15–40
people
For CEO + leadership team where ownership is shaky and cross-functional work is dragging.
Leaders genuinely lead, decisions move, weekly traction becomes visible.
From
$5,500 / mo
Scale
Operating Model
Full system + expanded team coaching + strategy capacity
30–70
people
For 30–70 person companies where complexity is organisational and capability needs to build one layer down.
The system holds under pressure. Execution doesn't rely on the CEO.
From
$9,500 / mo
Pricing is private because scope depends on team size and what you need. Most clients work with us on a monthly retainer. If you want to understand what an engagement would look like for your situation, the first call is the right place to start.
Keynes Digital · Ad-tech scale-up
2×
headcount in 12 months
Top 15%
Inc. 5000 fastest growing
94%
say it supports their wellbeing
93%
say it supports performance
Inc. Best Workplace 2024 · Excellence in Company Culture
“Thread have facilitated two of our leadership offsites, which have been without doubt the most productive we’ve had to date.”
Brittany Alexander, Director of Client Strategy — Keynes Digital