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Alex Strang 24/04/2026 Alex Strang 24/04/2026

The Loyalty Trap: Why Keeping Everyone Is Costing You Everything

The people who got you here aren't always the people who'll get you there. That's not a failure - it's growth. But avoiding that conversation is costing you more than you think.

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Thread is a London-born consultancy now working across the UK, US, Australia and New Zealand. We know what it takes to scale fast without breaking culture. We focus on leadership growth and operating rhythms for scale-ups that want to grow – without losing the soul of what they’re building.

Helping ambitious teams grow in a way that performs – and feels good to be a part of.

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We work with teams across the globe, but if you're up for a coffee, you'll find us here:

☕ Auckland, New Zealand

☕ Hove, United Kingdom