We’re a small but mighty team of change consultants and leadership coaches.
Our story began with a bold idea: performance thrives when people do.
What we stand for
Sustainable high performance
Performance isn’t about squeezing harder – it’s about building systems that scale without burning people out.
Prioritise people and business outcomes
Growth and people-care aren’t trade-offs – they’re fuel for each other. The right balance creates unstoppable teams.
A whole human approach
You’re not two separate people. When work and life align, performance skyrockets..
Keep it simple (and fun!)
Complexity slows teams down. Clarity and energy speed them up. Serious doesn’t mean better – fun drives creativity.
With decades of experience in high-pressure industries like start-ups & scale-ups, advertising, and digital, we know how to thrive in chaos.
We don’t hand over theory and leave. We build solutions inside your business, keeping your team sharp, fired up, and ready to deliver.
As consultants and coaches, we’re not here to snip at loose ends. We embed change, thread by thread.
Meet the team
CEO | Strategy & Execution
Australasia & Americas
Alex Strang
I’ve spent my career in high-pressure environments, from global brand work for companies like Rolex to building startups in both software and hardware. I’ve raised money, hired teams, and sat in the chaos of scale-up reality where everything moves fast and nothing is fully built yet.
And I’ve been lucky enough to experience truly exceptional cultures - workplaces where trust, clarity, and care weren’t just talked about, they were lived. These were high-performance environments too, proving that when leadership keeps things fun, people connected, and everyone moving in the same direction, people thrive and the results keep coming.
This experience is the backbone of Thread.
We work with leadership teams to build systems that make growth sustainable. Clear priorities. Real rhythm. Honest accountability. The goal is simple: keep performance high without burning people out.
I sometimes describe it like personal training for leadership teams. Most teams know where they want to go - what they need is a clear path, rhythms that drive change, and an accountability buddy to make sure it sticks.
That’s the work I care about: helping smart, ambitious teams grow in a way that isn’t too serious, feels good, and is built to win.
Europe & USA
Executive & Hypno Coach
Helps professionals unlock clarity, confidence, and lasting change through a blend of mindset coaching and subconscious work.
Fiona McKinnon
Europe & USAPsychologist & Team Coach
Blends clinical insight with real-world practicality to help individuals and teams build resilience, gain focus, and move at pace.