How Keynes Digital doubled their team without losing the people who got them there.
The challenge
Keynes Digital had a target on its back: become the largest full-service CTV partner in the US. The market window was open in 2023/24, but only just.
Hitting it meant doubling the team in twelve months — without breaking the culture that got them this far, without burning out the leaders carrying the weight, and without trading long-term momentum for short-term hires.
Most scale-ups have a plan for the growth. Few have a system to hold the people through it.
The solution
We embedded our team-engagement framework into the rhythm of the business. Not a workshop. Not a deck. A system.
1:1 coaching built individual capability. Group training built shared language. An always-on stream of prompts kept the work alive between sessions — covering both the skills (horizontal) and the mindset (vertical) needed to scale fast and stay human.
Regular measurement points gave leadership real data. Our facilitation of their offsites turned big strategic questions into clear, tracked themes — and the consistency, accountability, and feedback loop did the rest.
A low-time, high-impact programme. A team that scaled — and stayed.
Twelve months on, Keynes hadn't just hit its growth targets. It had built the leadership rhythm, language, and habits to keep going — and the awards to prove the culture held under pressure.
Doubled in 12 months.
The team grew at pace without fracturing — onboarding, performance, and culture stayed in lockstep.
2× the US average.
Employee sentiment scored double the national benchmark — a measure of culture, not just salary.
Recognised, twice.
- Inc. 5000 Fastest Growing Company
- Inc. Best Workplace Award (2024)
Workplace
Thread have facilitated two of our leadership offsites — without doubt the most productive offsites we've had to date. Their structured approach still allows a lot of space for free-flowing discussion, brainstorming and collaboration — a really hard balance to find. The team is always left with a sense of unity, enthusiasm, and a clear understanding of the strategic path forward. Brittany Alexander · Director of Client Strategy & Growth
The personal benefit I receive from the 1:1 coaching is invaluable. It's like therapy but for my work life. I use these sessions as an outlet to brainstorm and to ask for guidance on how best to approach specific situations. Chris Chen · CRO, Keynes Digital
The secret sauce was the consistency, accountability, and data necessary to drive — and sustain — long-lasting positive change. Thread · on the Keynes engagement